solène
FREN

    Content that ranks on Google, and gets read to the end

    Solène Reboulet, freelance SEO content writer and content strategist for e-commerce brands, media and agencies.

    Let's get your site seen

    Who I write for

    Three kinds of clients, and exactly what they get.

    Niche e-commerce

    Your catalogue becomes a source of customers: silos, category keyword mapping, a content plan and internal linking.

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    Media, fintech, publishers

    Reliable, readable long-tail articles, delivered at volume in your style guide, then updated to hold their rankings.

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    SEO and web agencies

    An independent writer who understands the technical side and delivers content straight into your CMS.

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    If your readers drop off, Google notices. And it pushes you down.

    Structure before words

    Before writing, I map out the site: one main topic per pillar page, the pages that hang off it, and links that guide Google as well as your readers.

    Topic clusters

    Each main keyword becomes a pillar page. Secondary queries and the long tail sit around it, tied together by internal links. Example taken from the chaletenbois.fr project.

    • Main keyword, pillar page
    • Secondary query
    • Long tail

    Data first

    Search Console, Analytics, Semrush: every topic, outline and keyword starts from what your customers actually search for.

    From query to article

    Related queries come together in one article: a clear H1, H2s that answer, an FAQ and Schema.org markup.

    Aiming for number one

    Google ranks first the page that best answers the question. My job is to make that page yours, with content that is clearer, more complete and better linked than your competitors'.

    Getting cited by AI

    Your customers also ask ChatGPT, Perplexity or Google's AI Overviews. The AI reads several pages, then cites only a few. GEO (Generative Engine Optimization) is about making your site one of them.

    The answer without the click
    When the AI answers, many readers stop there. Being the cited source keeps you visible, even without a visit.
    Pages that are easy to cite
    A clear answer in the first lines, precise and dated facts, one question per heading: the format AI tools pick up.
    The same groundwork as SEO
    Schema.org markup, internal links, a named author, well-ranked pages: SEO work feeds AI answers too.
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    Results you can read in Search Console

    More impressions, more clicks, an average position that keeps climbing: that is what we track together, every month.

    Performance on Search resultsLast 12 months

    Sample data.

    Some long-term collaborations

    E-commerce, finance media, agencies: two of them ongoing, with chaletenbois.fr and Radin Malin.

    See 3 earlier collaborations
    • Research & FR-EN translation, published authorResearch on Thomas Alexandre Dumas from authoritative sources, full documentation in English for a novel.04.2023 – 05.2023
    • SEO writer, Jinnove.ca, Votre InspectionPages and articles for a Quebec agency (tourism, Surfer SEO) and a property inspection company.07.2022 – 12.2022
    • Ebook writing, ghostwritingThree books: psychology, property taxation, web marketing and property inspection.04.2022 – 12.2022

    A philosophy degree? Whatever for?

    That was THE question I got for five years. Today I have my answer: first, for the urge to think for myself, but above all to learn how to help others do the same, through information.

    After philosophy, I dived into web writing. SEO, tags, keywords, internal links: I got used to this new technical world, a long way from endless essays. The hardest part? Learning to write less, but better: sharp, useful, readable.

    That is why I write with two hats on: search and user experience. Today I design complete editorial strategies to make you visible, and above all to make your readers want to stay.

    Portrait of Solène Reboulet

    Two ways to work together

    Strategy to bring in prospects continuously, writing to make them stay. Both are done remotely, from Ardèche.

    Every project gets its own quote, after a first conversation.

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    SEO strategy

    SEO overhaul of your site

    Full audit, then content strategy and delivery. Backlinks depending on your market. Monthly report over 3 months.

    SEO audit: on-page, on-site, off-site

    Content, tags, internal links; technical structure, indexing, speed; backlink quality and consistency.

    Monthly support

    1 to 3 articles a month, 1 or 2 quality backlinks in your field, a performance report.

    SEO writing

    Core pages

    Home, categories, about, contact: present your offer clearly and prompt people to act.

    Blog articles

    Build trust, make you an expert in Google's eyes and capture warm traffic.

    PDF resources

    E-books, white papers and guides to build a base of qualified prospects.

    How we get started

    No form, no commitment before the quote. An email is all it takes.

    1. 1

      You email me

      Your site, your goal, your timeline. A few lines are enough.

    2. 2

      We talk it through

      A 30-minute call to understand your market, your readers and what already exists.

    3. 3

      I send you a plan

      Scope, deliverables and quote: you know what you get before we start.

    4. 4

      I write, we measure

      Content delivered and published, then tracked in Search Console to fine-tune.

    Frequently asked questions

    Another question? Email me

    What are your rates?

    Every project gets its own quote, based on volume and level of support: audit, overhaul, monthly support or one-off writing. Describe what you need by email and I will reply with a costed proposal.

    Do you work remotely?

    Yes, always. I am based in Ardèche, France, and work with companies all over France and as far as Quebec.

    Do you publish the content on our site?

    Yes: WordPress, WooCommerce or Framer. Tags, internal links and Schema.org markup go in with the text.

    Do you work as a subcontractor for agencies?

    Yes. I follow your brief, style guide and tools, and deliver content ready to publish for your clients.

    How do you measure results?

    With Google Search Console and Analytics: impressions, clicks, average position. SEO strategy plans include a monthly performance report.

    Solène Reboulet

    Let's talk

    Need a complete, lasting SEO action plan, more visibility with local customers, or an experienced writer?

    Email me

    The email opens with three questions to save time: your site, your goal, your timeline.

    Or book 30 minutes on Calendly. Based in Ardèche, France, available remotely.